Challenge:
An automotive dealership group in Utah was looking to garner new business for one of their dealerships – solely through new customer acquisition. The group turned to our Automotive Network to create their own custom audience of competitive dealerships within a 30 mile radius of their dealership. They recognized the opportunity to identify real people at other car dealerships coupled with recency and physical address. The client ran a direct mail campaign to home addresses Refinition provided.
Refinition Solution:
Refinition provided professional consulting services to procure the audience, segment based on a radius proximity and hand off physical addresses for direct mail to one of the leading fulfillment houses in the US.
Campaign Strategy:
Direct mail piece facilitated between client and fulfillment house.
The Results:
After implementing a direct mail campaign powered by Refinition leads:
- Lifetime campaign average CTR = 0.39%
- Unique deviceID audience CTR = 24%
- 28% conversion to retail
